Critical Illness Uncovered

A video component for a larger campaign explaining Critical Illness Insurance.

ClientGreat-West Life Insurance
RoleCharacter Design, Graphic Design, Animation, Storyboard

This video series would act as a component to a larger campaign, explaining the benefits and misconceptions of Critical Illness insurance. Together with business partners, we decided to opt for a more humorous approach to offset the serious nature of the product.

A good storyboard sets out clear expectations to everyone involved in the production. It gives a clear idea of critical elements like message, audience, and timing.

The video also extended into a second version that talked about some common misconceptions regarding critical illness insurance.