A new way of looking at your retirement
|Client||Great-West Life Insurance|
|Role||Animation, Storyboard, 3D Design|
A new approach to saving for retirement that lets you see the big picture. With such a innovative new tool, we thought it best to use a more abstract delivery. By using metaphors like treasure maps and islands, we establish a theme that fits within the wayfinder brand.
A implemented a lot of new techniques and processes to make this video, like a cartoon strokes and using services like render farms to ensure the product could be delivered on time.
While more render intensive and complex, 3D design allowed us to create a really unique video that would stand out and help establish Wayfinder above all over tools.